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Abbey Road’s magic number: 64

Gary Jacob has put his money where his McCartney is, or something like that.

The founder of Abbey Road on the River, the massive Beatles festival that comes to Louisville each summer, turned 64 this week and announced a host of premiums for his fellow travelers, all in honor of Paul McCartney’s song, “When I’m Sixty-Four.”

Abbey Road on the River will take place May 23-27 on the Belvedere and at the Galt House Hotel & Suites, with more than 50 bands performing music by the Beatles or Beatles-inspired music. On the first and last days of the festival, all 64-year-olds will get in free, and they can bring their grandchildren with them.

They’ll have the chance to buy an Ultimate Ticket to Ride weekend ticket for $179.95 and get another for $64, can enter a drawing for a $1,000 Gretsch guitar or take advantage of “64 additional surprises ranging from free stuff to discounts on food, drinks and merchandise,” according to a press release.

“When I’m Sixty-Four” isn’t McCartney’s best work, but it is a charmer, although I’ve always found the line “Will you still need me, will you still feed me when I’m 64?” to be endlessly depressing.

Go to www.arotr.com for more details and to purchase tickets.