overview

Sponsorship Opportunities

It’s the weekend Beatles fans mark their year by!

About The festival

Since 2002, Abbey Road on the River has welcomed hundreds of thousands of Beatles and classic rock fans through its gates during the world’s largest 5-day Beatles & classic rock inspired festival.

Each year, visitors of all ages enjoy the exciting outdoor music festival at Big Four Station Park in Jeffersonville, Indiana.

This is a place where fans can come together with friends and family and experience The Beatles' gifts: their music and their message of peace and love. Memories and stories from reliving the 60’s are passed on through generations, relived and celebrated at Abbey Road on the River – an annual tradition for many families.

Our mission of being a family-friendly music event you can bring your kids or grandkids to is present throughout the grounds, offering good, clean entertainment and activities for families to enjoy.

Join us at the festival this year by becoming a sponsor of the 2026 Abbey Road on the River, May 21-25, 2026!

Come Together

…with Abbey Road on the River in Jeffersonville, IN.

Playing host to “The World’s Largest Beatles Music Festival” - Abbey Road on the River delivers fantastic marketing opportunities for a wide variety of local, regional and national brands. By aligning your brand with this iconic classic rock-inspired institution, you'll gain exposure across a variety of platforms.

Sponsorship opportunities include:

• Presenting/Official Status

• Stage Naming Rights

• Category Exclusive Status

• Defined Advertising & Promotional Rights

• Digital Marketing & Social Media

• Cross Promotion Opportunities

• Admissions Promotions and Incentives

• On-site Point of Sale, Activation and Sampling Space

• Community Event Partnerships

Join the ranks of our growing number of Abbey Road on the River sponsors and partners by providing an unforgettable live music and festival experience!

Experience Results at abbey road on the river

No matter what your corporate goals are, a package can be tailored to suit any sponsor’s needs!

Whether your goal is to increase corporate visibility, enhance brand awareness, or launch a new product, Abbey Road on the River is the ideal platform to reach a quarter of a million music fans in 5 days.

We invite you to join our growing number of sponsors and partners who have enjoyed success with Abbey Road on the River!

Showcase your brand to consumers at Abbey Road on the River

Abbey Road on the River is the premier setting to create memorable experiences that attract and engage consumers. As "The World's Largest Beatles Music Festival," this destination music event/property situated along the shore of the Ohio River delivers great marketing opportunities for brands before, during and after the event. Abbey Road on the River is the premier setting to create memorable experiences that attract and engage consumers:

• Averages 25,000 attendees over the run of the festival

• Display, product sampling, and lead generation opportunities

• Variety of demographic segments – from 8 to 80, grandparents and grandchildren alike love this family-friendly festival!

• Designated concrete and grass locations throughout the festival park, most with access to power

• All locations offer visibility and considerable foot traffic

• Infrastructure including stages, restrooms, paved walkways, parking areas, gates, lighting, as well as music, and children’s areas

• Footprints range in size, starting from 100 square feet

• Rates available for an entire festival run or select days (vary by the number of days, footprint size and location)

• Quotes for space available upon request

Sample Sponsor Benefits

Tickets

• 50-200 event tickets

• Ticketing and incentive contests for your customers

• VIP all access passes

• Weekend parking passes

Media & Digital

• Your logo included on printed materials: print ads, posters, flyers, tickets, billboards

• Your logo included in all TV commercials Feb-May

• Your name announced in broadcast radio commercials Feb-May

• Your name included in every press release

• Your logo and link on festival web site

• Your logo included in festival e-blasts

• We will work together to develop additional targeted social media campaigns including:

  • Online contests

  • Social media takeovers via festival's Facebook/Instagram

Onsite

• Booth or creative installation on festival site promoting your company and for customer engagements

• Your video promos played on main stage LED wall

• Your logo on festival signage including festival banners

*Add ons to discuss

• We have the ability to create custom sponsorship packages that fit your budget and your event marketing objectives

Abbey Road on the River

Demographics

DEMORAPHICS

• 25,000 loyal fans every Memorial Day weekend

• 85% are from the Louisville/Southern Indiana metro markets

• 3 generations of families

• Average age: 45'

• Total attendance in 2024: 22,000

• 80% repeat yearly attendance

• 50 Bands perform each year. See the 2026 Lineup.

• 30,000 engaged social media and Facebook Fans.

Average Weekend Attendance:

25,000

DIGITAL IMPRESSIONS

ADVERTISING, PROMOTIONS & MEDIA PARTNERSHIPS

>$250K

Paid, earned, and promotional media value

The Vibe

Read more about our 2024 festival featuring Jan Torrence of Jan & Dean fame (“Surf City”, “Little Old Lady from Pasedena”)

Interested?

Call Our Name

“If we didn’t answer all your questions, feel free to drop us a line anytime at all.”

• Gary Jacob, Producer

• Melissa Brumm, Co-Producer

• Ali Hawthorne, Public Relations

Want to learn more? Fill out the form below and let us know what you are looking for in your experiential marketing efforts. A member of our sponsorship team will be in contact with you soon.