*Come Together*
for
Abbey Road on the River
The Events
4-day
Labor Day Weekend event
September 2-6, 2021
4-day
summer event
June 1-5, 2022
Celebrating the return of outdoor music festivals; the largest Beatles music festival in the world
Bringing together Jeffersonville’s families, food, and great music
Over 40 bands and 50 concerts per day
15 food trucks
Beer, wine & spirits
Fantastic Beatles Merch & original art vendors
Oak Street health
Sponsor Proposal
$7,500 For two events:
September 2-6, 2021
AND
June 1-5, 2022
$5,000 for one event:
September 2-6, 2021
Plus the following:
Ticketing per event*
100 General Admission event tickets (value of $4,500)
Ticketing and incentive contests for your staff and patients
4 VIP all access passes
*you will get almost as much ticket value as the cost of the sponsorship
Media & Digital
Oak Street Health logo included on printed materials: print ads, posters, flyers, tickets, billboards
OSH logo included in all TV commercials now thru Sept 5
OSH name announced in broadcast radio commercials now thru Sept 5
OSH name included in every press release
OSH logo and link on festival web site
Two social media takeovers via festival's Facebook/Instagram
OSH logo included in festival e-blasts
onsite
C0-Sponsor with Clark Memorial Hospital of the original 1964 Good Humor ice cream truck where we will give free ice cream to children 2 hours/day Fri-Sat-Sun (see photos below)
Booth provided on festival site
Your video promos played on main stage LED wall 4 times per day
Your logo on festival signage including at least 10 festival banners
Additional:
Abbey Road on the River and Oak Street Health will work together to develop additional targeted social media campaigns including:
Online contests
Instagram posting best event photos
Our Media team will introduce your story to WAVE 3 News and The News Tribune Newspaper.
Our owner will introduce you to Jeffersonville Economic Development as well other departments.
Summary
Oak Street Health and Abbey Road on the River Come Together again in Jeffersonville, IN.
AROTR is the Biggest Beatles Festival in the world and exclusively belongs to Jeffersonville
25,000 loyal fans and families, 65% of which are from the Louisville/Southern Indiana metro markets, 35% from 43 states, and many customers throughout Illinois and Indiana.
Now in our 20th year acclaimed by local and national Beatles and music fans; attended by 3 generations of families
Called The Weekend To Mark Your Year By: over 80% of the fan base attends almost every year
40 Bands from Across the Universe 2021 Lineup
More than 30,000 engaged Facebook Fans
Title Sponsor Partnership with Wave 3 Television
Recaps of Previous Events:
Penny Lane at the Park, May 29-30, 2021
Abbey Road on the River, May 2019
Abbey Road on the River, May 2018
Upcoming events:
Abbey Road on the River Sept 2-5, 2021
Abbey Road on the River June 2-5, 2022
The Bands
The Fab Four
The Ultimate Tribute to the Beatles
Classicstone
Performing tributes to the Beatles, Pink Floyd and Queen
Peter Asher
60's British Invasion musician from Peter & Gordon, manager, record producer & friend of the Beatles
Laurence Juber
Guitarist of Paul McCartney’s Wings, finger-style guitarist, studio musician
The Weeklings
America’s most unique celebration of the music and muse of The Beatles.
All You Need Is Love
Making their final Abbey Road on the River performance!
Outdoor Fun &
Family Friendly
Good music in a safe & healthy atmosphere with friends and family. Looking beyond COVID and promoting Jeffersonville businesses.
Abbey Road on the River 2019
Statistical Analysis
Attendance: 25,000
social media followers
33,000
Estimated Facebook post reach
290,000
WEBSITE VISITORS
81,000
Website pageviews
219,000
Email Subscribers
12,000
Email newsletters sent
280,000
Demographics
Female
55%
Male
45%
Ages of Our Fans
ADVERTISING, PROMOTIONS & MEDIA PARTNERSHIPS
>$250K
Paid, earned, and promotional media value
Main Sponsor Wave3News
Main sponsor Wave3News began promoting Abbey Road on the River July 10th. The entire campaign will comprised:
Over 900 paid and promotional television commercials (watch here)
Local and regional digital and retargeting advertising on wave3news.com, Facebook, and Google
On-air programming, news updated, and reports before and throughout the event
Special appearances from station personalities
The Vibe
REcap
Abbey Road on the River is the world's largest Beatles-inspired festival held at Big Four Station Park in Jeffersonville, Indiana.
It's the weekend 25,000 music lovers mark their year by! We create a place where fans can come together with friends and family and experience The Beatles' gifts: their music and their message of peace and love.
Recaps of Previous Events
Interested?
Call Our Name
Don’t be shy. If we didn’t answer all your questions, feel free to drop us a line “anytime at all.”
Gary Jacob, Producer
Ali Hawthorne, Sponsorship Manager
Melissa Brumm, Creative Director